800RoseBig began over five decades ago with a simple but ambitious vision: to create a floral company that combined botanical expertise, large-scale selection, and truly personal customer service. Founded by horticulture expert Natalie Kassman, the business grew from a passion for flowers and plants into one of the largest full-service and wedding florists in the country. With advanced degrees in botany and horticulture, Natalie built the company on deep product knowledge, farm-direct sourcing, and a commitment to freshness and quality that set a new standard in the industry.

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From the beginning, 800RoseBig stood apart for its scale and variety, offering not only premium fresh flowers, but also an extensive collection of indoor plants, bonsai trees, succulents, cacti, and interior palms, along with full interior plant design services for homes and businesses. The company became a trusted partner for offices, hospitals, and organizations through dependable daily and weekly floral deliveries, while also expanding into large wedding and event design with showroom displays and stylist-led consultations.

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As wedding trends evolved, 800RoseBig became especially known for making luxury wedding flowers more accessible through flexible, value-driven packages and customizable designs. The brand earned media features, industry awards, and recognition for innovation in wedding floral services and customer care. Built as a family business and now in its third generation, the company continues to grow while maintaining its original values: exceptional quality, generous selection, community involvement, and service that treats every customer like a VIP.

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Today, 800RoseBig remains known for its massive selection, farm-fresh inventory, and dedication to helping customers celebrate life’s most important moments, from everyday gestures to once-in-a-lifetime weddings.